Client: Absoulutely

Branding with Versatility Baked In

Project Type: The Essentials

Janet came to us at a crossroads. A woman of many talents, she wasn’t sure if she wanted to focus on business coaching, life coaching, or on building her pilates business. But what she was sure of is that the services she planned to provide her clients were going to come from and be good for the soul. 

So, we got to work creating a brand and visual identity that stayed rooted in Janet’s integrity — and that was versatile enough to work no matter what path she followed.

Colorful logo with the word 'absolutely' in pink and purple letters, decorated with pink and purple leaves.

“Pixel Paz is the real deal! I know that's 80's lingo, but that's exactly why I needed their help creating an authentic brand for my business while weaving in relevant artistic design. The results were amazing and Marissa was a true delight to work with. You won't be disappointed!”

- Janet Gipson

A stylized purple leaf and plant graphic
Three documents for brand guidelines, featuring logos, color pairings, and branding instructions, with a purple cover titled '2024 brand guidelines'.
Screenshot of a LinkedIn newsletter titled 'Absolutely' featuring a woman in a pink sweater on a pink background.
The phrase 'ab soul uty' with decorative pink and purple leaves.
A printed design guide page for color schemes and patterns featuring pink, purple, and peach color palettes, with color hex codes and pattern examples such as flowers and abstract shapes.
A woman with short curly hair, wearing a black outfit, sitting on a chair, smiling, with a colorful background and the text 'ab soulfully' and 'mindfully balanced, soulfully empowered' on the right side.
Smartphone displaying a LinkedIn post titled 'The World of Work Has Shifted: The Trend of Generative AI' with a purple background and the logo of Absolutely Newsletter. The post is by Janet Gipson and discusses the impact of AI on work trends.
An illustration of a woman with dark skin and red hair styled in a top bun, wearing hoop earrings, a light-colored top, and pink pants, with a coral-colored coat draped over her shoulders, holding a black bag, alongside a quote about worthiness and a leaf logo.
Black and white logo with the word "absolutely" and a leaf design, along with the phrases "mindfully balanced" and "soulfully empowered."
A stylized letter 'a' in purple with decorative leaves and a small leaf sprouting from the top.
A smiling woman with short curly hair, wearing a black sleeveless top and pearl necklace, set against a white to pink gradient background with the word 'absolutely' and a leaf graphic.
Woman wearing a sheer blue blouse, standing in front of a wall covered with color swatches and Pantone labels, smiling.

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